Behind the Circuits: Our First Global Sales Meeting in Hermsdorf
This is something no video call can replicate
A warm hello, a quick hug - and the ice is instantly broken. That personal moment marked the start of our first global Sales Meeting at our headquarters in Hermsdorf, with teams traveling in from Qingdao and Tucson. Presentations, facility tours, and 1:1 meetings delivered plenty of insights - but the impact went far beyond that: trust, shared understanding, and a way of working together that now feels noticeably more in sync.
Our Guests - Locations and Expertise
For a few days, Hermsdorf became the hub: the place where know-how, manufacturing expertise, and hands-on project support come together. It was exactly what we wanted our guests to experience for themselves, not just hear about.
From Tucson, we welcomed Fabian Medina. Since 2023, he has worked as a Field Application Engineer, right at the intersection of engineering and real-world application - close to integration challenges and the practical questions customers ask when something needs to work in the system, not just on paper.
From Qingdao, we brought together several complementary perspectives: Lisa Wen (Asia Sales Manager, with Micro-Hybrid since 2015) with deep market and customer experience; Evan Zhuang (Account Manager, since 2024) with a fresh view on our portfolio and target customers; and Yichen Wang (since 2022), who connects sales opportunities with technical and quality alignment - especially in incubator solutions and NDIR gas measurement, closely linked to applications involving IR emitters and detectors.
Also part of the group: Miriam Fleisher (Office Manager, Tucson) and Amy Song (Administration Manager, Qingdao). Their perspectives matter, too - because strong teamwork doesn’t happen by accident. They help keep day-to-day collaboration running smoothly, from internal coordination and support to operational and commercial topics.
What Markets Are Asking For - and Where Momentum Is Building
One message came through clearly: priorities differ by market, but expectations are surprisingly similar. Customers want outcomes, not “options.” And they compare more globally than ever - across performance, quality, service, and availability for IR components, NDIR gas sensing, and custom electronic modules.
At the same time, the most interesting growth happens where standard solutions aren’t enough - and application know-how makes the difference. Evan Zhuang saw this especially in training around Advanced and Customized Electronic Modules: when you understand how a capability has evolved and how processes connect, you can address customer questions faster - and think clearly from the initial idea all the way to a solution that’s ready for series production.
NDIR gas sensing (gas detection / gas analysis) was a recurring topic throughout the week - from industrial measurement tasks to medical applications. Lisa Wen sees particular potential where our components enable demanding medical sensor solutions, such as anesthesia gas sensing. In projects like these, it’s not just about the component - it’s about the full system view: boundary conditions, cross-sensitivities, calibration strategy, and long-term stability.
Beyond that, we discussed very concrete opportunity areas - without locking ourselves into one single market view:
- Medical & Energy: strong momentum, including anesthesia gas sensing, multi-gas measurement, and applications around incubators
- Industrial Sensing: rising requirements in thermal imaging (accuracy) and inertial sensing for construction equipment (tilt/angle sensing)
- High-Precision & Custom: growing demand for highly customized, high-precision solutions in semiconductor and specialty-gas environments - including compact concepts for sensor integration
- Growth topics: new refrigerants, plus increasing demand in biomedicine and industrial gases
“We need to stay flexible enough to reflect regional priorities - that’s exactly why meetings like this are so valuable.”
Stefan Dietl | Global Sales & Marketing Director
Our Learning Curve: Save Time and Cost with the Right Questions
To avoid unnecessary delays, a clean project start matters. For a first technical assessment, these three sets of information are especially helpful in your project inquiry:
| Operating conditions: | Installation & integration: | Targets & framework: |
|---|---|---|
| - temperature range - chemical/physical influences (media exposure) - vibration/shock - expected lifetime |
- available space - mounting approach - thermal/optical boundary conditions - interfaces |
- measurement/accuracy target - volumes - timing - standards |
So, What Stays After an Intense Week?
Above all, a shared confidence: our combined know-how is a real strength in global competition - and technical details become much easier to communicate when you understand the processes and the people behind them. We also collected concrete ideas on how to keep improving our exchange going forward - technically, regularly, and with short, direct paths.
Amy, Lisa, Yichen, and Evan - along with Fabian and Miriam - made the most of their time in Germany with openness, warmth, and genuine enthusiasm for Micro-Hybrid.
Now the teams are back in their regions - motivated and with even more technical context to support your next project.
